What if the content being watched is not 4K Ultra HD?

Even if your existing content is not currently available in 4K Ultra HD, you can still enjoy a higher resolution picture compared to 720p and 1080p TVs by upscaling your current content. Upscaling is accomplished by a video processing chip which adds details to your native content to utilize the higher resolution of your 4K Ultra HD TV.

4K Ultra HD TVs include a video processing chip that upscales your content; however, upscaling capabilities will vary in quality across models and brands. 4K Ultra HD TVs without an internal upscaler would require theupscaling capabilities will vary in quality across models and brands use of an external upscaler to improve the picture resolution. External upscaling can be found in some Blu-ray players and receivers. Using an upscaling Blu-ray player or home theater receiver without a 4K Ultra HD TV will not improve your picture quality on a non-4K Ultra HD TV. Current 4K Ultra HD projectors may also require an external 4K upscaler - check the projector specifications to be sure.